Admitted Student Gathering

Admitted Student Gathering Last year, the admitted students of the Class of 2017 got invitations to Admitted Student Gatherings, social events for mingling with other prefrosh, current MIT students, and MIT Alumni. The one closest to me was hosted by the MIT Club of Northern New Jersey. As the only accepted MIT student in the immediate area, I was pretty excited to meet other 2017s in personand to stuff my face with the alumnis homemade desserts! It was held at one of the alums house and started with a typical question and answer session. A New Jersey MIT freshman had come from her spring break to tell us about experiences thus far at MIT, from astronomy classes to being on the fencing team to more general time management tips. Afterwards was social hour, where I met some really cool alumni. Especially interesting were the alumni who majored in 6-2 Computer Science and Electrical Engineering, which I wanted as my major. It was amazing seeing how much the fields of computer science and electrical engineering had evolved over the span of just a few years. The gathering also got me really pumped me up as I began coordinating with my new NJ MIT friends what events we should do as soon as we got the re. This year, I got a similar email, but with one crucial difference: My turn to come down during my spring break and be the MIT freshman with all the answers. My turn to be the cool kid on the block. Theyre the eager prefrosh who have questions about MIT life and cant wait to set foot on MIT at CPW. My turn to tell them about my experiences at MIT and what Ive gone through so far. I began to wonder what kinds of questions they would ask. Would they ask about housing? The meal plans? Greek life? How to not rip out your hair while doing PSets? Its a good thing that my very job for the entire past semester was telling people about my MIT experiences. So I put on enough makeup to hide the bags under my sleep-deprived eyes and to mask the tolls that MIT stress had taken on me (just kidding!) and went with my mom and dad to the gathering on the Saturday of my spring break. The question and answer session itself was pretty casual. Two other MIT students were there with me: Ben Chazen and Liana Ilutzi (who I decree must only be referred to as Ms. President due to her status as President of the Class of 2017). We took turns tackling the various questions about meal plans, housing, dorm life, UROPs, and things to do for fun. One prefrosh asked how I balanced my work, sleep, and social life. My answer was Simple. I do my work during the day, sleep during the night, and hang out with friends in my dreams. Afterwards we stuck around and talked to the different prefrosh before heading out. I had a fun time, and I definitely look forward to doing it again for the MIT Club of NNJs other events. I hope you enjoyed this post, but if if you prefrosh are so uncontrollably excited for CPW tomorrow that you temporarily forgot how to read words, Ive been there.

Thanksgiving Speech

A thanksgiving speech is known to be given on the special occasion of the holiday celebration. The American culture is highlighted by the amazing event of Thanksgiving, providing gratitude and honor for the people, who have contributed much to the personal or common goal accomplishment. There are several topics to be considered as central in the thanksgiving speech. These range from general gratitude for the surrounding goodness to honoring specific individuals or circumstances that have benefited you. It is also possible to provide a thanksgiving speech for the recognition of ones or community success as well as effort. The main feature of such speech is the acknowledgement of the contribution of others. I am honored to share this Thanksgiving meal with the people I love and care for most in this world. This is just another occasion for me to express my gratitude for everything that each of you has done in my life. I would not be who I am today without the care and passion for teaching me how to have a happy life, free of worries and complications. My dear parents, the contribution that you have done to shape my personality is immense and I cannot express how blessed I am for having you comfort and support me. You have been my role-models since little, inspiring me to do things beyond my potential, making me eager to accomplish the wildest dreams. I think we should each think about thanks needed to be given to parents, who spent countless hours caring for us when we were little and worrying for our well – being now as adults. I am thankful to all of my friends, who are fantastic listeners and guiding lights in the darkness of doubt. I am absolutely honored to have each of you by my side, being able to share, support, criticize, laugh and share the experiences together. Friends play a very important role in life of each individual, but for me, you have done more than anyone could have dreamed of. The time spent together on the chosen activities made us rely on each other, showed the essence of friendship and love. I can proudly state that I have friends for a life-time, whom I will support with each opportunity I have, trusting and being thankful for each contribution into my life and happiness of my family. Thank you for being with me today and sharing yet another fantastic occasion in such friendly atmosphere. There is also a huge need to think about the goodness in our lives and forget about the worries or troubles that each of us had in the past year. Let us think of the incredible moments of laughter, love, hope and joy, being grateful to each other and life for providing us with excitement and fun. Life is not always easy, taking each us by surprise in the most uncomfortable circumstances. However, we do need to value the positive moments and maintain thankful for the possibilities that are offered and memories shared with ones we care for and love. Thank you all!

The Scarlet Letter And Their Eyes Were Watching God

Currently, this generation lies in a time of unprecedented growth and change. The last few decades have endured years of transformation thereby allowing for the evolution of the human mind. The evolution of the human mind and its thought process all lies within cultural beliefs; beliefs affect attitudes and attitudes invertedly affect behavior. These behaviors may implement a form of prejudice and discrimination upon a certain group of individuals. Perhaps the most concurred concept revolving around attitudes and behaviors rests upon gender roles. This flawed concept created by man himself has indoctrinated society to acquire a negative perception of women. Women carry a stigma that they are both unintelligent and are subordinate to their†¦show more content†¦This ridicule has a trickle down effect on Hester as she too is banished from her own community for committing adultery. The comparison between Hester and Hawthorne defines the external struggle for the reader to fully understand the effect of opinions from society on them Although reluctant to allow Hester to leave prison, the members of the town suggest that her punishment be to wear a scarlet red letter A on her bosom, thereby allowing all to know of her crime. The scarlet letter â€Å" was red-hot with infernal fire, † (Hawthorne 81) and defined the state she was currently in, that being eternal hell. Though she was forced to marry an older man at a young age, her rebellion to have an affair is not seen as an internal struggle that she overcame; rather, it is merely seen as a woman who sinned, a woman who shall therefore endure the punishment for the sin, rather than a woman who was never given a say in what she wanted with her life. Time and again, Hester Prynne is seen defying society by allowing herself to stand out from societal norm just as the roses â€Å"with its delicate gems, which might be imagined to offer their fragrance and fragile beauty to the prisonerâ€Å" (Hawthorne) did. Instead, she returns to the community and is observed aiding those in need, all with seven year old Pearl by her side.Show MoreRelatedTheir Eyes Were Watching God By Zora Neale Hurston And The Scarlet Letter1852 Words   |  8 Pagesthrough an unappreciated aspect of one’s status in society would be futile. Therefore, an individual must find his or her value to society and utilize it as their method for rebellion. This is exemplified in both Their Eyes Were Watching God by Zora Neale Hurston and The Scarlet Letter by Nathaniel Hawthorne, as women rebel against society without using their voices. The main characters, Janie and Hester, defy gender roles through external appearances, maintaining silence, and accepting sexuality. BothRead MoreSimilarities And Differences Between The Crucible And The Scarlet Letter1111 Words   |  5 Pagesresulting in the loss of control and power over the people. The Scarlet Letter written by Nathaniel Hawthorne and The Crucible by Arthu r Miller depict those same societal issues. The Scarlet Letter explains the consequences, that a women has to face on her own after she committed adultery in a Puritan society. The Crucible follows the Salem witch trials and the mass hysteria of the people in, an also, Puritan society. Both The Scarlet Letter and The Crucible had a similar puritan society and way of questioningRead MoreThe Scaffold Scenes in Nathaniel Hawthrone ´s The Scarlet Letter791 Words   |  3 Pages Nathaniel Hawthorne’s The Scarlet Letter is known as a psychological novel regarding humanity, sin, guilt, and a fair amount of other ambiguous concepts. One of those is the significance of the three scaffold scenes throughout the work. The scaffold scenes signify religious and moral ideas, such as sinfulness, the spiritual figures the characters each portray, and the character development achieved by public and private absolution. The first scaffold scene begins the novel. In chapters two throughRead MoreGender Roles In The Scarlet Letter1665 Words   |  7 Pagesexist in this era, however they were widely popular in past centuries and were considered to be parallel to that of the word of religion. Although The Scarlet Letter and Their Eyes Were Watching God take place in distinct eras, both introduce female protagonists who defy the gender stigma while carrying the burden of judgment from society on their backs. In 16th century Puritan society, Hester Prynne commits an agonizing crime that forever scars her name in the letter A, for her wrongdoings: adulteryRead MoreThe Scarlet Letter, By Nathaniel Hawthorne1593 Words   |  7 PagesEinstein), but the society during the 1640’s prevents the people of New England to develop in a way that benefits their well being. In the novel The Scarlet Letter by Nathaniel Hawthorne, readers notice how the characters, Hester Prynne, Pearl Prynne, Roger Chillingworth, and Arthur Dimmesdale act throughout the story. When reading The Scarlet Letter, the way society runs in New England, during the 1640s, changes the way the main characters act, some in a positive ways that end up helping the characterRead MoreThe Scarlet Letter By Nathaniel Hawthorne1359 Words   |  6 PagesIn Nathaniel Hawthorne s book The Scarlet Letter he exhibits how committing sin can entirely consume a person through the three characters Chillingworth, Dimmesdale, and Hester and how they change from the sin. In the beginning Chillingworth is painted as a man â€Å"well stricken in years, a pale, [and] thin† (6) man that slithers into the market place. After finding out that his wife, Prynne, has committed adultery he blames himself by saying he â€Å"betrayed [Hester’s] budding youth into false and unnaturalRead MoreEvil is In the Eyes of the Beholder: The Scarlet Letter, by Nathaniel Hawthorne1611 Words   |  7 Pagesor the other, and is always thought to be good or bad. In the novel, The Scarlet Letter, by Nathaniel Hawthorne, Pearl is evil. Pearl is doomed from the beginning to be evil. â€Å"In giving her existence, a great law [is] broken.† (80) Pearl’s evilness is ultimately credited from her roots. Hester’s sin caused Pearl to be corrupt even before she was born. As a punishment to her mother, Pearl has to be spiteful. The letter was not a good enough punishment for Hester, and if Pearl is a perfect childRead MoreThe Scarlet Letter: Tales of Sin and Confession1498 Words   |  6 PagesThe Scarlet Letter: Tales of Sin and Confession By: Zack Phillips The happiness of the wicked passes away like a torrent! This quote from Jean Baptiste Racin summarizes The Scarlet Letter by Nathaniel Hawthorne in one sentence. The novels main focus is on three main characters and how the sins they commit affect their lives in the strict Puritan town of Boston around the year 1642. Hawthorne was very knowledgeable of his Puritan ancestry and shows it by incorporating some important thoughtsRead MoreThe Scarlet Letter By Nathaniel Hawthorne Essay1415 Words   |  6 Pagesâ€Å"The happiness of the wicked passes away like a torrent!† This quote from Jean Baptiste Racin summarizes The Scarlet Letter by Nathaniel Hawthorne in one sentence. The novel’s main focus is on three main characters and how the sins they commit affect their lives in the strict Puritan town of Boston around the year 1642. Hawthorne was very knowledgeable of his Puritan ancestry and shows it by incorporating some important thoughts and traditions into this story about sin and confession. ThroughoutRead MoreThe Scarlet Letter : A Rebellion Against Puritanism2104 Words   |  9 PagesThe Scarlet Letter: A Rebellion against Puritanism Puritanism was the beliefs or principles of a group of English Protestants of the late 16th and 17th centuries who regarded the Reformation of the Church under Elizabeth I as incomplete and sought to simplify and regulate forms of worship which is shown in The Scarlet Letter written by Nathaniel Hawthorn (Puritanism). Puritanism was a very strict, rigid religion which effected Hester Prynne and all other characters. In The Scarlet Letter many

Two Main Approaches to Learn About Nature in the Process of Science Free Essays

In the process of science, scientist use two main approaches to learn about nature; Discovery Science and Hypothesis based science. With Discovery Science, scientist observe and describe objects, and with Hypothesis based Science, scientist make a hypothesis, make deductions and then test the predictions. In our everyday lives we use Hypothesis based science to solve many different problems. We will write a custom essay sample on Two Main Approaches to Learn About Nature in the Process of Science or any similar topic only for you Order Now There is a criterion that is needed in order to have a hypothesis-based scientific study. To start you must have an observation and generalizations from discovery science. You must have questions and tentative answers to the questions. You must also have deductions that will lead you to predictions. And lastly be able to test the predictions to see if the hypothesis is falsiable. In experiments the use of control groups and experimental groups helps to control the variables. A large sample size is always a better choice than a small sample size to eliminate the possibility of chance. A case study of hypothesis-based science is both different from and similar to a case study from every day life. The two are similar in many ways. Both studies require that you make an observation as well as make a hypothesis from the observation. They are also similar in the fact that they both need a prediction, and both predictions needed to be tested in order to see if they are falsiable. The two are also very different from each other in other aspects. A hypothesis based science study needs to have two different groups of subjects; an example would be an experimental group and a control group. Hypothesis based science also needs to factor in sample size. With a case study from every day life there are a lot less factors that you have to be concerned with. The basic differences between the two are as follows: Everyday Life -Hypothesize using testable and falsifiable hypotheses -are predicted by using If-Then statements -Test predictions -Conclude the findings Hypothesis Based Science -The above steps but with tighter regulations -Experimental and control groups are required -Sample size must be large enough to generalize results -Must be an experimental variable An experiment of my choice that I researched is a double-blind study evaluating the long-term safety of varenicline for smoking cessation (WILLIAMS Kathryn E. ; REEVES Karen R. BILLING Clare B. ; PENNINGTON Ann M. ; GONG Jason) This experiment asses the safety of long term varenidine for smoking cessation. Subjects were chosen at random, and it was large sample size of 376. There was a control group and an experimental group. The experimental group received varenicline and the control group received a placebo. Subjects were monitored by weekly visits that after week eight turne d into visits of every 4 weeks. Subjects vital signs were documented each visit along with smoking status. All subjects were also provided with a brief counseling. The conclusions of this study were: â€Å"Varenicline 1 mg BID can be safely administered for up to 1 year. Varenicline was also a more effective smoking cessation aid than placebo throughout the study, supporting both its short- (12-week) and long-term (52-week) efficacy† I chose this study because I think that it fits the criteria and demonstrates the basic considerations in a good designed study. I can use my knowledge of the scientific method when reading medical journals to figure out the authenticity of the experiment. This will help me as a nurse to comprehend the research being presented on specific diseases as well as treatments. How to cite Two Main Approaches to Learn About Nature in the Process of Science, Essays

Analysing The Case Of Cialis Free Samples †MyAssignmenthelp.com

Question: Discuss about the Analysing The Case Of Cialis. Answer: Introduction The report focuses on analysing the case of Cialis as an effective drug launched by Lilly ICOS LLC for helping customers in effectively adopting between product alternatives to existing products like Viagra. Viagra as an ED drug is observed to be harmful in nature and also lacks needed flexibility. The report focuses on understanding the manner in which Lilly would effectively market and position Cialis as a differentiated product offering to customers enabling both safety and flexibility. Segmenting the ED Market The market for ED is effectively segmented along three main divisions constituting of Physicians, Patients and their Partners. The Physicians The Physicians can be effectively segmented along two specific groups like Urologists and Primary-Care Physicians or PCPs. The Urologists were observed to have effective knowledge regarding the incidence of problems associated with Erectile Dysfunction (ED) and felt quite easy in discussing the same with the patient groups. However, the PCPs reflected a different behavioural trait in that they did not feel quite comfortable in effectively discussing the problems concerning ED with the patients during the initial sittings. The PCPs were also apprehensive regarding prescribing of Viagra to patients that complained of problems associated with ED(Lantos, 2015). These doctors reflected on the growth of untimely deaths of patients suffering from Cardiovascular Problems that emerged owing to their consumption of Viagra. These physicians rendered greater importance in generating a safe life for the patient groups rather than recommending Viagra to take care of their sexual problems. Thus, th ough around in 90 percent of the cases where patients had initiated the request for the Viagra drug the doctors consisting of both Urologists and PCPs proactively abstained from rendering the same to the patients(Ofek, 2010). The Patients A study was conducted for patient groups pertaining to countries like United States and also of European countries like France, Germany, United Kingdom, Spain and also Italy would respond to the emergence of ED and the treatment procedure adhered to it. Out of a sample constituted by around 32,644 patients visiting the PCPs, around 28,022 reflected that they did not suffer from the problem concerning ED while 2,450 patients that though they suffered from ED problems they had not visited doctors to take any form of medical consultation for their sexual problems. The remaining number of patients amounting to 2,172 reflected that they visited the doctors for earning medical consultation for their sexual problems. For patients, the main market segment concerning EDs is observed to age 50 years or more where around 80 percent of them had sexual partners or were married(Ofek, 2010). Moreover, the ED patient groups residing in United States were observed to be more knowledgeable concerning ED than other patients belonging to European nations. Survey results further reflected half of the number of consumers that tended to perceive ED focused on consulting PCPs. The ED patients tended to visit the doctors with either their spouses or with their sexual partners(Dogramatzis, 2016). It was also observed that in the patient segment, the younger patient groups felt somewhat embarrassed to talk with the doctors regarding their ED problems while for the older generation the patients observed the ED problem as naturally emerging on account of age factor and thus steadily discussed the same with their PCPs. The patient groups suffering from ED on visiting the doctors were administered with the Viagra drug. It is however observed that a larger percentage of the male patient groups reflected that they did not feel potentially satisfied with the use of Viagra(Ofek, 2010). The Patient Segment concerning ED was further segmented along three main groups concerning the using of Viagra. The three main segments that were identified as such consisted of Viagra Current User Groups, Viagra Dropout Cases and also other patient groups that Never Used Viagra(Ofek, 2010). The Partner Segment The Partner Groups consisting of women reported different types of causes attributed to the cause of ED for their spouses. The women partners reflected that the main cause of ED for their husbands and male partners are accounted to factors like growth of stress especially pertaining to their work spheres and also the prevalence of diabetes on a larger scale. Some women partners even reflected or blamed themselves for becoming less attractive currently which was accounted as one of the prime reasons for their husbands ED problems. The male partners however reflected that lack of physical intimacy accounted greatly for their ED problems(CTI Reviews, 2016). The male partners reflected that owing to the incidence of the ED problem they are having lesser amount of hugs and kisses from their spouses or sexual partners which further contributed to the growth of ED. The knowledge of Viagra as a potent solution to the sexual problem concerning ED was also observed to be quite low among the pa rtner groups. Partners were observed to gain information concerning Viagra either from media stories or from word-of-mouth marketing(Ofek, 2010). The Partner Knowledge of Viagra is reflected in the following table. The women partners also reflected potential inconvenience and discomfort regarding the intake of the Viagra drug by their male counterparts. The female partners however stated that it was better for their male counterparts to be administered with the Viagra drug than being free or without subjected to any drug profile. The couples were also observed in enjoying sexual activity especially during the night times and especially during weekends rather than at the middle of the week(Ofek, 2010). Critical Analysis of Positioning of Cialis in the Marketplace The Cialis Drug was positioned to help in improving the ability of around 81 percent of the people suffering from ED. It was positioned as an effective drug that would help people gain the advantage of enjoying sexual stimulation even after a 36 hour period on being administered with the drug. The same was taken to account for greater male satisfaction than that of Viagra. Cialis was positioned to rend the male suffering from ED a greater opportunity for enjoying the periods of intimacy with their female partners(Mei, 2012). Cialis was positioned against Viagra such that the latters effect stayed only for a four hour period compared to the 36 hour period offered by Cialis. Further, Viagra generated reduced benefits on being taken after a fat meal while in case of Cialis the intake of food failed to affect the performance of the drug on the male population suffering from ED. Cialis as a drug for combating ED also reflected greater amount of safety compared to that of Viagra causing un timely deaths from Cardio-Vascular problems(Ofek, 2010). The marketing program developed during the initial period for effectively marketing Cialis as a differentiated product focused on three main dimensions underlined as follows. Firstly, Cialis was taken to be promoted as a product that would help in meeting the needs of a niche market segment. Secondly, Cialis was also focused on being marketed to directly compete with Viagra already existent as a potential drug in the ED market. Thirdly, Cialis was taken to be promoted and positioned as a differentiated product through the incorporation of the beat strategy(Taylor, 2013). The differentiated positioning that would be rendered for ED would effectively contribute in generating a larger or broader market than Viagra. The promotion and testing of Cialis was firstly accounted through the identification of an effective target market for promoting the drug. The application of Cialis during the initial stages was focused mainly on the Viagra dropouts(Ofek, 2010). Similarly, the marketing budget concerning the promotion for Cialis was carried out in terms of approaching both the doctors and the patient parties. Cialis was required to be promoted as quality-of-life drug for which the marketing activities were required to be subjected mainly along two stakeholder groups, doctors and patients. An effective balance was required to be generated between the doctor and patient groups for designing of the marketing program concerning Cialis(Ezrachi, 2012). The positioning decision concerning Cialis was also accounted to focus on the pricing and promotional activities such that Cialis was focused on being marketed with a higher price than that of Viagra on account of its longer performance. Cialis was also evaluated to be marketed at low prices for being able to tap a larger market. Similarly, concerning promotional activities Cialis was focused on being marketed through the use of celebrity endorsement or rather focusing on marketing the product in te rms of attesting a sporting or athletic theme with the same(Ofek, 2010). The marketing positioning strategy concerning the marketing of Cialis compared to Viagra during the initial period would have gained further impetus through the incorporation of an effective promotion and place mix. The promotion mix for effectively marketing Cialis was required to incorporate different promotional elements like employment of print, digital, social media along with public relation campaigns conducted through use of broadcasting mediums like television and radio(Schecter, 2012). Development of half and full page advertisements for newspapers, health and fitness and other family magazines while also formulating of 30 seconds slot advertisements for radio and television mediums along with conducting of digital and social media marketing programs would help in generating greater brand awareness for the Cialis brand. Rendering of testimonials of consumers having used and experienced the long duration based climax concerning Cialis along both print and audiovisual media wo uld also contribute in development of greater trust of the consumers towards the Cialis brand(Ofek, 2010). Similarly, the incorporation of an effective place mix is required to be made concerning the marketing of Cialis to potential customers. The place mix would be carried out through selling Cialis through exclusive retail outlets of Lilly ICOS LLC and other medicine retail outlets both brick-and-mortar and also through use of the digital interface incorporating both e-commerce and m-commerce paradigms. Effective Apps are required to be developed for Smartphones and tablets such that the same would help consumers in both viewing and ordering Cialis in a convenient and effective fashion(Ofek, 2010). Position of Cialis against Viagra Effective brand positioning for Cialis can be done through reflecting on its differentiated offering to the ED market compared to other like products like Viagra. During the initial period, Cialis was promoted in the larger market for ED drugs through creating a differentiated image where Cialis was marketed as a drug for enhancing romance and intimacy rather than meeting sexual needs as in the case of Viagra. Further, the management of Lilly can focus on interviewing the medical practitioners for understanding their needs and expectations concerning the treatment styles considered effective by them for treating ED(Dawar, 2013). Herein, the safety paradigm attached to Cialis and also the flexibility of it being taken before or after meals can be stressed upon for effectively combating and comparing with Viagra that is not considered to be safe and also lacks needed flexibility. The interviewing of medical practitioners contributes in generating greater awareness about Cialis as an ef fective drug for combating ED. Further, effective promotion needs to be planned for rightly reflecting the benefits and attributes of Cialis as an ED drug to the larger consumer market. Different types of mediums like print, broadcasting and social and digital media platforms are needed to be incorporated for generating increased awareness about the product(Thursby, 2016). Apart from designing of marketing campaigns both physically and virtually for educating consumers regarding Cialis, Lilly is also required to focus on conducting a market survey to understand views, expectations and needs of customers and medical practitioners in the ED market. The same would help in development of effective relationship of the Cialis brand with diverse stakeholder groups and thereby aim in generating greater profits and sales in the long run. Lilly is required to both sustain and enhance the level of differentiation associated with the production of Cialis through the generation of considerable investment in research and development activities. The same is taken for developing newer and premium drugs which would help in enhancing the product portfolio of the Cialis brand in the market for ED drugs(Dubey, 2017). Effective Marketing Mix Package for Cialis An effective marketing mix package can be designed for effectively marketing of Cialis against Viagra in the ED market. Product Mix An effective product mix can be generated for Cialis through the designing of a potential product assortment consisting of both oral medications and injections. The development of injections for ED treatment are rendered in an affordable fashion and can be taken with drugs consisting of nitrates needed for patients suffering from cardiovascular diseases. Intracavernous Cialis injections developed in combination with oral pills helps in faster movement of the medicine along the body of the patient and are also observed to have low side effects. Customers and ED patients thus can effectively opt between purchasing of oral pills and injections of Cialis(Schoonveld, 2016). Price Mix Cialis can be rightly marketed through the incorporation of segmented pricing. The use of skimming pricing strategies would help Cialis in both earning greater margins and also in gaining a greater market share in the ED market. Different types of packages can be generated regarding Cialis where greater emphasis was rendered for generation of discounted products during the initial stages while enhancing premium pricing during later stages and also based on the marketing potential of the consumers. Generation of discounted prices during the initial stages would help Cialis develop its brand presence in the drug retail market for ED(Dogramatzis, 2016). Further, Cialis can be marketed at a premium pricing greater than $10 in terms of approaching regions consisting of higher income consumers. The price mix to be set for Cialis also needs to reflect the assurance for a greater and quality life and also an enjoyable intimacy that can be experienced by customers compared to the procuring of Viagra, creating a threat for death. Similarly, segmented pricing strategies can also be undertaken regarding fixation of higher prices for the oral pills while generating low prices for injections. The same would help customers in deciding between shifting over two options like oral pills and injections for meeting of their ED needs(Babar, 2014). Place Mix The Place Mix regarding the marketing of Cialis in the ED market can be effectively enhanced by Lilly ICOS LLC through the designing of large number of research and development centres along United States, European and other Middle East and Asian markets. The development of local Research and Development centres would help Lilly in gaining access to local resources in terms of technology, human resources expertise and other raw materials for producing the needed product. The same would help in reducing the price for the Cialis product in the ED market. Similarly, Lilly can also focus on entering into partnerships and joint ventures with other local medicine companies associated to the production of sexual medicines and other products for developing larger volumes of such product for local market needs. The same would reduce the need for Lilly in exporting Cialis over international frontiers. Other than saving on exporting cost, the above strategy would help Lilly in gaining effective access to local market networks for marketing of the ED drug. Further, Lilly also needs to focus on the development of exclusive retail outlets other than marketing Cialis through different local drug retail stores and departmental outlets(MacDougall, 2011). Development of apps for mobile phones and tablets would help consumers in buying Cialis online. This would help in enhancing the purchasing experience of the customers and thereby would enhance the level of customer satisfaction(World Health Organization, 2014). Promotion Mix Cialis can be effectively marketed as an effective ED drug through differentiating the product as encouraging the growth of intimacy and romance among the couples. Along with the incorporation of different types of communication mediums like print, broadcasting, digital and social media for advertising Cialis, Lilly also needs to develop quality marketing and promotional campaigns such that the same would help in enhancing potential brand awareness for the drug in the ED market. The marketing campaigns can be effectively designed in terms of designing workshops for educating consumers regarding the benefits to be gained from consuming Cialis. Invitation can be generated to the patient groups visiting fertility clinics and also to young consumers visiting PCPs(Ezrachi, 2012). The advertisements to be broadcasted using television and radio are required to be developed based on romantic themes where male actors would be observed and heard in taking the Cialis pill before lovemaking. Use of effective colours in the advertisements developed for magazines and newspapers with couples in romantic moods would effectively highlight and portray the benefit of using Cialis. Marketing conducted through the use of social media platforms like Twitter and Facebook would contribute in generating larger brand awareness for the product in local markets and communities. This would serve the need for word-of-mouth marketing(Braithwaite, 2013). The management of Lilly can install an external market survey firm that would conduct a survey through interviewing male and female participants regarding their experiences in using Cialis. Video reflection of the survey activity along with publication of the results through use of print, broadcasting and social media would help in generating increased attraction for the ED drug in the target market.(Katsanis, 2015) Conclusions The report reflects the different strategic approaches that are needed to be undertaken by Lilly for effectively marketing Cialis in the market for ED drugs and thereby countering potential competition from the million dollar brand, Viagra. It reflects on the different positioning and the marketing mix strategy that is required to be incorporated by Lilly for effectively positioning the Cialis brand and in also generating greater brand awareness about the product in the target market. The marketing of Cialis also needs to be carried out in terms of highlighting the differentiated attributes of the drug compared to Viagra. Cialis helps in the promotion of greater safety and flexibility compared to Viagra and thereby can be rightly prescribed by medical practitioners and consumed by patients. References Babar, Z.-U.-D., 2014. Pharmaceutical Prices in the 21st Century. United Kingdom : Springer. Braithwaite, J., 2013. Corporate Crime in the Pharmaceutical Industry (Routledge Revivals). New York : Routledge. CTI Reviews, 2016. Functional Performance in Older Adults. United Kingdom: Cram101 Textbook Reviews. Dawar, N., 2013. Tilt: Shifting Your Strategy from Products to Customers. United States: Harvard Business Review. Dogramatzis, D., 2016. Healthcare Biotechnology: A Practical Guide. United Kingdom : CRC press. Dubey, S.S., 2017. TECHNOLOGY AND INNOVATION MANAGEMENT. United Kingdom : PHI Learning. Ezrachi, A., 2012. Research Handbook on International Competition Law. United Kingdom: Edward Elgar Publishing. Katsanis, L.P., 2015. Global Issues in Pharmaceutical Marketing. New York : Routledge. Lantos, G.P., 2015. Consumer Behavior in Action: Real-life Applications for Marketing Managers. New York : Routledge. MacDougall, R.C., 2011. Drugs Media: New Perspectives on Communication, Consumption, and Consciousness. United States : AC Black. Mei, L., 2012. Conducting Business in China: An Intellectual Property Perspective. United Kingdom : Oxford University Press. Ofek, E., 2010. Product Team Cialis: Getting Ready to Market. Harvard: Harvard Business School. Schecter, A.J., 2012. Drug Dependence and Alcoholism: Volume 1 Biomedical Issues. United Kingdom: Springer Science and Buiness Media. Schoonveld, E., 2016. The Price of Global Health: Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation. New York : Routledge. Taylor, W.N., 2013. Anabolic Steroids and the Athlete. 2nd ed. United Kingdom : McFarland. Thursby, M.C., 2016. Technological Innovation: Generating Economic Results. United Kingdom : Emerald Publishing Group. World Health Organization, 2014. Global Status Report on Alcohol and Health, 2014. United States : WHO.

The Mambo Kings Play Songs Of Love Essays - Gulf Of Mexico, Havana

The Mambo Kings Play Songs of Love Harper Collins Publishers 1989 407 Pages (No Bibliography, Pics, Maps or Index) The book that I read was rather pornographic. It was a story about 2 brothers and 6 other people who put together a band and played in clubs almost every night. After playing their gigs, they'd go off and get drunk and then go sleep with about 4 different girls every night. None of them were settled down because they always were going places and meeting new people. They started their band in a place called Havana, Cuba. They were very unknown until they met a guy at a bar one night named Desi Arnaz. He offered them a contract and signed them with jobs in the United States. So being young and free, they left with almost nothing to start their new life in the states. The first place they went to, which was later their favorite place, was Miami, Florida. They played in clubs late at night still bringing girls back to their hotel rooms. They started to get noticed. Oscar Hijuelos was the author of the book The Mambo Kings Play Songs of Love and also the book called Our House in the Last World. Oscar was born in 1951 in the city of Havana, Cuba and was born to both Cuban parents. He now currently lives in New York. I do like how the author wrote this book basically because it was easy reading. It was very long in some parts, but you could understand it easily. It never left you feeling as if you didn't understand a part. He wrote in sections and not chapters. There were only 3 sections in the book and so it was easier to follow because he didn't have to keep starting a new chapter. I read this book by dividing it into how many pages I'd read each day. I had to read about 28 pages in it a day and I kept that promise to myself. I read every day and I got the book done on time. In each section of the book, the author started off in a new club. He started it off at a different time every time. He had it start off one time at 11:23pm in a nightclub in Miami, and the other ones at 11:57pm and 12:02am. The brothers always seemed to be at a nightclub whether or not they were playing that night. The always got drunk and I liked how the author would show you just how drunk they were by their actions. I believe that there are actually two stories going on in this book. And they are about the same group of people. Because one of the stories is being told to you as the lives of musicians who go about their daily lives in the daytime, but then become drunk and sleazy at night when they go off and play in clubs. They always talk about wanting to settle down with a woman and have a family, but then at night, they go off and stay out until about 4am with a bunch of girls after playing in a smoke-filled room with a bunch of drunken men. "Like his music, the Mambo King was very direct in those days. He and Vanna Vane had just been out to dinner at the club Babalu and Cesar said to her, as she chewed on a piece of plantain fritter, "Vanna, I'm in love with you, and I want a chance to show you what it's like to be with a man like me."" Just on that quote, it initiates the fact that even the Mambo King wanted to get settled down. But right after that quote, she said no to him and so he went and slept with some stripper he met in a bar that night. Another quote that describes how they are at night is this one, "I saw her. A woman with a broken leg in a cast, standing up in a phone booth during a rainstorm in Atlantic City, the gales whipping against the glass, things so dark around them nobody could see, so that in the ferocity of the winds they started to kiss, his knee pressing between her legs, and this woman saying to hell with it and pulling up her sun skirt and down with her panties, down over her legs and down over the thick plaster cast, so that he lifted

Global Regulatory Regime for Environment The WritePass Journal

Global Regulatory Regime for Environment Introduction: Global Regulatory Regime for Environment ). Previous Environmental Laws: Law governing the environmental aspect of society is known as environmental law. Many such laws have been passed in the United States in the past such as the National Environmental Policy (1969), the Clean Air Act (1970), the Clean Water Act (1972), and the Endangered Species Act (1973). The National Environmental Policy Act of 1969 aimed to ensure that all activities whether federal or private must be assessed and evaluated on the pretense of their effect upon the environment and their subsequent influence upon the surroundings around them. This meant that any project in the United States excluding those performed by the President or Congress were to be assessed to ensure that they did not cause immense harm to the environment. This act was implemented when concerns for the environment began to increase and people became more conscious of the effects that their actions caused upon the environment. The Clean Air act of 1970 aimed to ensure that the air remained clean and emissions an d the release of gases was controlled in order to prevent toxic emissions or the release of a high amount of antioxidants Industries and factories were given permits in order to control the amount of emissions they could release and they were heavily penalized if they exceeded the specified amount of emissions allowed to them. There were also days on which emissions were not allowed from factories and businesses were made to seize production in order to let the air remain clean for specific periods of time (Avant et al, 2010). While the above mentioned laws were specific to the United States, there have been laws which governed the whole world at large. Some of these laws are known as customary laws and have become such common practice that it is considered necessary for all countries to be bound by them. These laws are often upheld by authorities such as the United Nations. Such laws are usually laid out after world conferences in the United Nations and examples include the United Nations Conference on the Human Environment, World Commission on Environment and Development, United Nations Conference on Environment and Development. and the World Summit on Sustainable Development. Protocols are also made between countries which are subsidiary agreements made from the main treaty. These smaller agreements govern certain aspects of the main agreement and put forward additional requirements that must be followed in addition to the main agreement. Some of the most popular protocols include the Kyota Protocol and the United Nations Framework Convention on Climate Change (Bierman Bernd, 2009). Accordingly, many international organizations are also made which seek to implement such environmental goals of which some of the most popular ones include International Trade in Endangered Species of Wild Fauna and Flora and the International Union for the Conservation of Nature. Hence, there are many platforms for making international laws and global regulatory regimes in order to promote the environmental cause. Moreover, such actions have been taken before and there are many laws in place governing such issues. (Keohane, 2010). Benefits and Prospects of Adopting a Global Regulatory Regime: Hence, the prospects of adopting a global regulatory regime are quite high as many countries are now mutually concerned regarding the environment and the effects that businesses and industries have upon their countries. Moreover, due to high awareness levels and a lot of media coverage, individuals, businesses, and specifically multinational organizations seek to focus upon the implementation of safe and fair practices for the environment and seek help and support in this regard. There are organizations and international committees which work for this cause and serve as a platform to bring many countries of the world together to discuss important issues Accordingly, as it is often said that brainstorming and consultation can lead to better solutions, the adoption of a global regulatory regime allows the leaders and prominent personalities of the world to mutually decide what is beneficial for their country and the world at large (Keohane, 1984). As the whole planet technically belongs to all individuals and the actions of one country are likely to affect the whole planet, it is also important for there to be a mutual consensus regarding the practices prevalent in different countries across the globe. For example, the USA’s excessive use of aerosol sprays has depleted the ozone layer and this has eventually affected global warming in the whole world. In the same manner, the excess of pollution in the air and other toxic chemicals affect processes such as rain, global warming, and the prevalence of clean water for multiple countries who share borders and water facilities through the use of rivers. Hence, while one country may adopt principles to govern the environmental aspect in their own country, they may not be completely aware of the effect that practices in their own country are having upon other countries and vice versa. Thus, it may be more beneficial to discuss these problems together and on a global platform in order to come up with mutually feasible solutions (Scott, 1998). Accordingly, the feasibility and previous implementation of a global regulatory regime for the environment may be high, yet it is a highly difficult procedure and program to successfully implement and ensure that it is abided by. Thus, there may be several problems associated with the adoption of a global regulatory regime and the attempt to implement it in all countries of the world (Wilson, 1991). Problems with the Adoption of a Global Regulatory Regime: One of the most troubling problems of adopting a global regulatory regime or attempting to implement it is the setting up of an authority to ensure implementation and supervise the regime. It is literally impossible for a regulatory committee to be physically present in all parts of all countries governed by the regime, thus it becomes nearly impossible for such committees to supervise and check whether the laws governing this regime are followed in all parts of all countries. Accordingly, it is not possible or easy to maintain a proper check and balance on the laws governing this global regime and it is not possible to detect offenders easily. If there is no proper way to uphold the regulations in the regime, the regime is likely to be highly ineffective (Wilson, 1991). Moreover, there needs to be a proper way to punish countries which do not follow the regime properly and do not uphold the laws described in it. It may be highly difficult to decide upon a punishment for such countries and even more difficult to implement such a punishment. It may also be easy for countries with higher levels of influence to avoid punishment. Another very tantalizing aspect is to decide upon the judiciary who will preside over such cases and maintain a fair and balanced system. This is highly difficult to implement on a global scale (Sim Teoh, 1997). The costs associated with implementing the system and maintaining a committee for check and balance purposes will be quite high and may be considered unnecessary by many countries. This may also be considered a waste of time and effort by many world leaders and it is highly difficult to arrive at a mutually agreed upon decision. Moreover, the drafting of policies governing the global regulatory regime is likely to be a highly rigorous process which is likely to take a lot of contemplation, argument, and debate. There are not likely to be many occasions on which all countries agree or cooperate and such procedures cannot be forced upon countries which do not agree. Treaties are made by mutual consent and obtaining mutual consent is likely to be the major problem prevailing in the implementation of such policies (Feigener, 1997). Many countries argue and debate for long periods of time concerning the applicability of customary laws towards themselves. Many countries want to be free from having to abide by such laws and put up issues in United Nations meetings. Hence, if the application of customary laws becomes a matter of debate, the adoption of a global regulatory regime is likely to become a matter of intense or perhaps never-ending debate (Sadiq Governortori, 2010). There are costs associated with the implementation of environmental controls and these costs are likely to be high. Hence, all countries may not be willing to implement these costs within their respective country as it may be burdening upon their budget and they may have other concerns for which to allocate their national budget to. Due to the associated costs, many countries refrain from indulging in environmentally friendly practices and this includes countries such as the United States of America.   Moreover, many world leaders may consider these extra costs to be unnecessary and burdensome for the economy. It will obviously take extra expenditure on the part of each country separately in order to ensure that regulatory practices are implemented within their own country. Hence, many leaders consider this to be unnecessary expenditure and do not express their consent to indulge in such excessive expenditure. One of the most important reasons for the difficulty in adopting a global environmental regulatory regime is that the circumstances of all countries are different. While the citizens of some countries are educated and aware of the need for an environmental cause, the citizens of other countries are not aware of such problems and have other bigger problem plaguing their nation. Moreover, while some developed countries have the resources and equipment needed to implement environmental controls, other poorer nations of the world completely lack such facilities and cannot support such regimes. Environmental problems affecting different countries are also of diverse natures but it is widely known that developing countries require even more regulatory controls than developed nations as the atmosphere in their countries is highly dangerous for the citizens of the country and leads to many deaths annually. Moreover, awareness programs and other initiatives are required in such countries in order to at least make the situation satisfactory if not excellent. However, these goals and others concerning the environment seem to be a long way away from being fully achieved (Baumgartner Winter, 2013). Conclusion and Recommendations: While it is not easy to adopt a global regulatory regime, countries can hold annual conferences in order to discuss environmental issues and attempt to mutually solve the environmental concerns arising (Nielson Jensen, 2013). Countries who do agree upon implementation of environmental controls can sign treaties and agreements in order to make the implementation of such procedures official. They can also attempt to have talks with the leaders of other countries and provide support for the successful implementation of environmental controls and regulatory regimes in these countries. Support can be through manpower, delegations, or financial aid in order to help other countries conform to the laws governing environmental concerns. However, countries who do not agree upon the implementation of such controls cannot be forced to consider them (Henri Jornalt, 2010). Serious offenders or countries which are severely damaging the environment can be reprimanded through boycotts from other countries, cutting off of trade, foreign aid, or through other means. However, it is necessary to consider the country’s circumstances before such severe consequences are applied   and talks should be carried out in order to solve such issues (Fuerist Mcallister, 2011). Hence, a global regulatory regime can be applied towards some countries of the world but is extremely difficult to apply on all countries of the world and can be considered impossible to some extent.[1] However, there are manners in which countries can take initiatives as a combined body to help the environmental cause and promote the campaign against environmental harm caused by industries and businesses worldwide (Tessitore et al, 2010). References Abbott, K. (2012) The Transnational Regime Complex for Climate Change, Cambridge: Cambridge University Press Anderson, R. (2010) â€Å"Who Controls the Off-Switch?’ Smart Grid Communications International Conference. 96-101 Antweiler, W., B. Copeland, M.S. Taylor. 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(1984) After Hegemony: Cooperation and Discord in the World Political Princeton: Princeton University Press. Keohane,N. O. (2010) Thinking about Leadership. Princeton: Princeton University Landes, D. S. (1998) The wealth and poverty of nations: why some are so rich and some so poor. W. Norton, New York, New York, USA. Nielsen, J. Jensen, T. (2013) â€Å"Environmental Epidemiology†. Essentials of Medical Geology. 537=547 Sadiq, S. Governatori, G. (2010) â€Å"Managing Regulatory Compliance in Business Processes†. Handbook on Business Process Management. 159-175 Scott, R. (1998.) Organizations: Rational, Natural, and Open Systems. Prentice Hall. Sim, A.B. Teoh, H.Y. (1997) â€Å"Relationships Between Business Strategy, Environment and Controls; A Three Country Study.† Journal of Applied Business Research. Vol. 13 (4) Tessitore, S., Daddi, T., Iraldo, F. (2010) â€Å"The link between environmental and economic performance: evidence from some eco-innovative industrial clusters†. International Journal of Environment and Sustainable Development. 12 pp. 124-144 Toffel, M., Short, J. Ouellet, M. (2012) â€Å"Reinforcing Regulatory Regimes: How States, Civil Society, and Codes of Conduct Promote Adherence to Global Labor Standards.† Harvard Business School Technology and Operations Management Unit Working Paper 13. Voigt, S. (2012) The Economics of Informal International Law: An Empirical Assessment. In Informal International Lawmaking. edited by Joost Pauwelyn, Ramses A. Wessel, and Jan Wouters. New York: Oxford University Press Wilson, J. (1991) Bureaucracy: What Government Agencies Do And Why They Do It. Basic Books